PEERLESS COFFEE MUSEUM The Peerless Coffee Museum at the company headquarters at 260 Oak St., Oakland, offers special tours in its renovated museum. “There are so many wonderful people involved, whether it’s coffee growers, roasters or the people who drink it. digital edition. We were also among the first to encourage organic certification among our partners, and one of the very first in California to receive green certification in our business, sourcing the finest graded Arabica beans at premium fair trade pricing and earning our organic certification in 1980. The company, which is certified green and organic, has a product-integrity department to make sure it meets stringent food- safety requirements. As presstime, the Vukasins are planning how to celebrate Peerless’ 90th birthday at the Winter Fancy Food Show in San Francisco. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. The founder’s grandson and our current President and CEO, George Vukasin, is a Le Cordon Bleu trained chef who has a passion for the creative art and exact science of coffee roasting. During this time, both of George and Sonja’s children were finishing school. The company also trains customers on the best way to prepare coffees and teas to ensure the cafe or restaurant knows how to replicate that perfect cup of espresso time and again. Peerless Coffee & Tea Co Museum. George Jr. graduated from the University of California, Berkeley, went to culinary school at the Cordon Bleu in Paris, followed that with a job at a coffee exporter in Mexico and then returned to work at the family business in 1996. This helped the business tremendously.”. One thing they do know: they’ll be offering new products. An Upper Level High Pressure Ridge (Shaded “Arch” shape with arrows) will strengthen bringing back the hot weather. And we’ve had some great advice about how to make family businesses work. Automobile Gallery (click on photo to enlarge image) 1900 Benz Duc Victoria This particular Benz Duc was created in 1900 and has the initials of the original owner inscribed on the dash.The owner was Fritz Held who was Germany’s first automobile race driver and Benz sales representative in Mannheim 1901 Tri-Moto Crescent Two seat, three wheeler. With a laugh, she says there is no way (original owner) John Vukasin had that much coffee available, but it certainly made a statement. ... We were all impressed. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. Choose whole bean or … With better branding, a little more push from its staff, and a museum journey script, it could really shine as one of the jewels of Bastakiya. Light Roast $ 11.95 – $ 53.80 Select options. Be the First to Review! Peerless Coffee Club. Peerless Coffee & Tea: 260 Oak St., (510) 763-1763, ... signature fresh roasted peanuts and a fascinating tour of the Peerless Museum showcasing Sonja Vukasin’s collection of antique coffee… Customers come in from all over the state to pick up a few pounds of coffee or buy a latte. When the company moved from its original location, closer to downtown Oakland, to its current building, peers told Sonja Vukasin that she was crazy to open a coffee store out among the warehouses. Search for other Coffee & Tea in Oakland on The Real Yellow Pages®. Tours are … Blue Bottle has moved here down the street, as well as a number of other higher-end coffee roasters,” he adds. You can see in the old photos we have here that we’ve sold single-origin coffees for 50- or 60-plus years because we believe in it,” he says. www.peerlesscoffee.com (510) 763-1763. Today, the third generation of the family serves several thousand customers primarily in California, including supplying Pebble Beach Resorts’ full line of organic coffee, from employee dining to the company’s 13 restaurants. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. “We have a great relationship with a farm in Guatemala that we’ve been buying directly from for 30-plus years,” George Jr. says. Copyright © 2021 Specialty Food Association, Inc. | Contact us at: (212) 482-6440, History of the Specialty Food Association’s sofi™ Awards, Read the current More than 150 winners across 49 categories were selected in the Gold, Silver, Bronze, and New Product categories. Peerless Coffee is an 80-year old, third generation, coffee and tea business based in Oakland, Calif., near historic Jack London Square. 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