Prices Pay attention to the design because everybody loves pretty things. Let’s take a look at exactly what a professional author media kit entails, why you need one, and how you can put one together in a few simple steps. Physical press kits are useful for distributing at trade shows. Summarize your product or service in a few sentences. And also, the right kind of design has psychological implications. If you’ve had previous sponsors, this will be great for your media kit. At the end of the news release, in the center of the page, type ### or 40 to show the news release has ended. A media kit is the perfect thing to have on hand ready to send out to reviewers, bloggers, media outlets and more. Skip to end of carousel. Provide a “table of contents.” This provides an overview of the page and a quick way for your visitor to navigate to the parts of the page that are most relevant to him or her. Determine the format. Include a Media Contact for Your Business. Cookies A very short background will help the press get an idea of your company’s current stage. Blogger media kits also typically list collaboration options and prices for the services you offer. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. In this guide I'm going to show you how to create a meaningful media kit for your blog, plus a FREE template to start creating your perfect media kit. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. Mentioning the … Only include the main questions your customers ask. A media kit, known by many as a press kit, contains a set of promotional materials and information about a company, business, events, and products. This requires organizing your information in an easy-to-read, easy-to-understand way for media … Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. Create blank. We know ads can be annoying, but they’re what allow us to make all of wikiHow available for free. A media kit, also known as a press kit, is a document that contains information about your business as well as resources geared for reporters and publishers. They have both print publication and Web trend details. Your marketing kit will be most effective if you prepare before putting any materials together. Digital kits are designed to publish on the web or email to journalists or prospective advertising clients. Presentations. Create your media kit with your target advertisers in mind -- not your target readers. And also, the right kind of design has psychological implications. What are some of the key features of your product or service? Include information about the physical locations of your company's offices, plants, or stores (if applicable.). How to Create a Media Kit. Your mission statement should answer four main questions: “What does your company do?,” “How does your company conduct business?,” “What is your target market?,” and “What value do you bring to the marketplace?”. Write a catchy headline for your news release that sums up the point of the material. References. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. What to include in a media kit. The purpose of a press kit is for exposure and publicity. Browse by category. This section of your media kit should fill in the details about … It’s important to remember what journalists will want to learn about your company and keep it clear. Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. Create stunning media kits with the help of our free media kit templates that you can customize and download. What ramifications might it have? There are 19 references cited in this article, which can be found at the bottom of the page. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you. An important tool for a band/artist manager is a press kit. First, you make sure you have a media kit with all the necessary information (which I’ll outline below) to work with brands. Bottom line: I think all bloggers need one. It’s the easiest editor ever. This … Make sure you include your follower count, too!. Your support helps wikiHow to create more in-depth illustrated articles and videos and to share our trusted brand of instructional content with millions of people all over the world. Providing an effective media kit improves the coverage of a … Present. Never write your own recommendations, and pretend they came from a customer. What makes you, What is your competitive advantage in the market or your. Your website should offer additional, in-depth information that clients or potential managers can read, so make sure it is listed in your EPK. Bonus: If you are looking for an easy way to create beautiful press releases and update them whenever you need, take advantage of Xtensio’s free Press Release template. First, you make sure you have a media kit with all the necessary information (which I’ll outline below) to work with brands. Please consider making a contribution to wikiHow today. Your mission statement should encapsulate your company's business objectives, ethical standards, and core philosophies. Use standard formatting. To create installation media, go to the software download website, where you'll find step-by-step instructions. Depending on the type of event and audience in attendance, the contents and format of your media kit will change. Establish Your Brand. Release Date: Type in the word "Immediate" or you can embargo the news release by typing in a later release date. Include your email address to get a message when this question is answered. Double space and start writing your news release. Save . Website & Social Media. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. A media kit can attract both national press and local news sources that’ll give you free PR. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. As you start to get more prominent media mentions, make these the focus and cut the smaller mentions that aren’t as valuable. List the names of your company's high-level management team. Media kits are a great way to show off your media coverage, press mentions, social media mentions, and other shoutouts you’ve been getting in the online media. Any and all social media links should also be included and remember to keep them updated regularly. This article has been viewed 22,289 times. Fast company. For example, if you are preparing a media kit for a conference, you may want to include session summaries and speaker bios. When – include relevant dates to explain when this happened. How to Make a Product Media Kit. around the world How your media kit is presented can make a huge difference in your brand’s memorability. Too many articles can be overwhelming – you want the kit to keep your reader's attention. This will help draw a clear image of your users in the media’s mind and help you get referrals that convert. Why did you want to share it with your reader (or the public)? Where – tell your reader where the action occurred. Contact information is crucial for any media kit. Although a media kit is not a guarantee you will get press coverage, having one will make it a lot easier! Putting together an event press kit that garners media attention takes team work and a few simple steps. Windows 8.1 A smartly put together press kit that includes a press release, promotional information pertaining to your event and photographs, can help to drive media coverage, consumer interest and sales. Since the introduction is the first thing people will see when they read your … An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. Let’s start from the top. They have a bunch of templates that are perfect for this and can really help you out. Arguably, a public relations-driven press kit can also bring in advertisers. By signing up you are agreeing to receive emails according to our privacy policy. To go directly to one of the versions, select one of these links: Windows 7. How to Make an Advertising Media Kit. By Xtensio (This post includes a free tool.). Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. Quick tip: This is another place you will need to make sure all the contact links are updated! Create a Influencer Media Kit PDF, but also have it on your blog for brands and agencies to easily find. Here are the best 10 real-life media kits for your inspiration in making yourself a media kit. A media kit, sometimes called a press kit, is simply an information packet about a business or product. If you want to write a more comprehensive FAQ, this should go on your main web site. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack. Before You Make Your Marketing Kit . You can indicate your company’s mission statement or describe its current status. Media mentions. Concisely define your audience and visualize your target market with graphs and charts. Explore professionally designed templates to get your wheels spinning, or design your own press kit from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make … A media kit (or press kit) is a document that includes information about your business along with different brand resources which are put together for reporters and media contacts who want to write about your company. Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. Keep in mind that media buyers don't necessarily know anything about your niche or topic. Companies, organizations, or professionals use it to introduce themselves or while launching their new products and services. Make sure you send out your media kit only to people who may be interested in a collaboration. 6 (By UI Spot, Adobe Photoshop Format) This social media kit features a modern and bold design that’s bound to make your posts stand out. And remember, all of our templates are meant to be starting points. This site uses cookies to improve your experience. It might be as simple as “The name of your product and the words, “Media Kit.” Navigation. From having this media coverage at all levels, you’ll gain more exposure, traffic to your website, and eventually, more business and sales - making it a highly valuable use of your time. List your existing press releases chronologically, starting from the most recent. Put together a traditional paper kit to distribute at trade shows, or a digital press kit to email to contacts and publications. The media kit reveals interesting stats about their readership base for advertisers to ponder upon. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Use PowerPoint with iSpring Converter Pro to package your press kit in a unique interactive way, and distribute your press kits effectively via iSpring Cloud – the sharing and hosting platform with advanced tracking reports. Summarize the history of your company, including the names of its founders and when it was created. Last Updated: July 2, 2020 To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. This is where you get to list all the fun ways that a brand can collaborate … Sometimes you have to research into your own business and brand, just to make sure your media kit matches wonderfully. If you want to equip your potential partners and fans to get the word out, you will take the time to to build a great online media kit. Providing an effective media kit improves the coverage of a … If your audience naturally fits with their readers, they’ll be more likely to publish content about your company. On that website, you can select a version of Windows and create your own installation media using either a USB flash drive or a DVD. Although you are unlikely to be caught, this is highly unethical. Cards. If you want to make a great impression, you need a kit that not only includes the right information, but is also packaged well. You can duplicate your folio to easily get started on the next one or save it as a template. Every press kit requires 8 main parts: Contact Information and Bio, Product Information, Promotional Information, Interview Resources, Media Reactions, Press Release, Book Excerpt, and Title Page. % of people told us that this article helped them. Media kits are also called press kits, for those of us old enough to remember when media outlets used printing presses to distribute information on paper. The last two things to touch upon are previous collaborations and your rates / packages. Make sure professionalism is a primary consideration in everything you do. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack. It is the best technique for effective communication and marketing strategy. Don’t forget to mention their current role in the company. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. Describe your company's structure – whether public or private, and who the owners or shareholders are. That being said, you want to make sure you clearly define and describe your market. | Your starting point to create and share a beautiful media kit, without any design experience. Pay attention to the design because everybody loves pretty things. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by … Physical press kits are useful for distributing at trade shows. A media kit template is a predesigned version of a media kit. Keeping traditional print journalism in mind will help you focus your thoughts as you make this kit. Please consider making a contribution to wikiHow today. Modern Social Media Kit Vol. Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly. Small businesses and nonprofits benefit from having a professional media kit prepared to send to journalists and trade publications. On the flip side, if their readership doesn’t align with your market, the referral is probably not going to be your ideal customer anyways. Export. Write an Introduction. By using our site, you agree to our. This gorgeous media kit is actually two pages, but this is the first. Ren Behan Food. It comes with 10 different templates designed for Instagram, Facebook, and Twitter. Thanks to all authors for creating a page that has been read 22,289 times. | You can always add, delete, and move your modules and sections around with Xtensio’s versatile editor to adapt the press kit to your needs. I created a Media Kit a while back, but recently I went through and made some serious changes. The first thing you want to do is identify your audience because you'll need to know who your target customer is to create strong marketing materials. You can use a template to create your media kit without much effort. You can view the media kit of National Review Here. I would include these either at the bottom of page 3 or the top of this page. 39 templates. If you get stuck, consider hiring a professional copywriter to write your company bio. Made with Quick Guide on How to Create a Media Kit Using PicMonkey: Tip: Social media stats change frequently. Learn more... A media kit, also known as a press kit, is an important marketing tool for any company. How to Make an Advertising Media Kit. Your media … Collaboration options. Also, it’s important to check if your values align with those of the brand. With Canva’s collection of professionally created templates and intuitive design tools, you can create a media kit that’s fully customized and branded to perfection. No knowledge of graphic design or programming is required. An online media kit is typically a single web page that links to all the appropriate information. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. Why – sum up the point of your story. Make sure yours will stand out of the crowd, as this is the key to getting media exposure. Avoid sending it in bulk to everyone on your mailing list. A media kit is a great way to clearly and concisely show what you are about, what you offer, your stats, and your writing and photography style. I really like the way they have made it easier to see advertising options and pricing. Make it clear what this page is. Take a moment to write down the What, Who, Where, Why, When, and How of your podcast. Logos. An online media kit is typically a single web page that links to all the appropriate information. Quick Tip: Avoid unnecessarily long descriptions of your users. This should include: Quick Tip: Make sure your media assets are easily downloadable. Artist media kits are meant to be mailed or handed to members of the media, art galleries, potential art buyers, promoters, art agents, art reps, etc. Traditional corporate media kits are physical folders containing paper copies of marketing materials. A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. #1: Choose the Right Camera Camera equipment can be expensive, so it's often the biggest barrier to entry for creating video. That’s an additional boost to your credibility. You can use a file sharing service like Dropbox or Box to group all of your files and then add the link in your Press Kit. The media kit template is adaptable just like other Xtensio tools. Share a live link. The purpose of a press kit is for exposure and publicity. wikiHow's. Terms Include a sampling of articles (3-5) that make your company look good. Every day at wikiHow, we work hard to give you access to instructions and information that will help you live a better life, whether it's keeping you safer, healthier, or improving your well-being. It’s also good practice to have a designated contact email address for press inquiries (e.g. First, draft out your thoughts. Keep both the questions and the answers simple and concise. Brand your media kit. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. If you need inspiration, the mission statements of Forbes' Fortune 500 companies are available online. | When was your company founded? It makes it easy for them to learn what your business is all about and what you have to offer. About: Highlight additional information. Design anything from simple strategy docs to pitches, agendas, reports and other business and marketing collateral. It’s important for your press kit to include resources that will help journalists build a story about your company, such as: Another important piece of your media kit is high-quality images and assets that tell your brand story. Again, you can view my entire MEDIA KIT here, which is also a good point. Here’s an example from The Old Norse. Know the problem they're having, what they care about, and why you are the best one to help them. Whether you’re drumming up business for your brand or trying to win new clients for your company, Adobe Spark lets you create a press kit that will set you or your organization apart from the competition. Who – name the people who are involved in your story. In this article, you'll discover how to set up a video studio without breaking the bank. Amid the current public health and economic crises, when the world is shifting dramatically and we are all learning and adapting to changes in daily life, people need wikiHow more than ever. Showcase your products, services and company milestones to professionally present your company’s story to bloggers, podcasters, and even investors. How To Design a Media Kit That Stands Out: 3 Tips. If they do, you have a better chance of getting a response. Press kits are also sometimes referred to as press package or media kit. This article will tell you how to make a professional-looking band/artist press kit. Empathy Social Media Kit (By PixelBuddha, Adobe Photoshop & Illustrator Format) press@company.com). Example of musician press kit page. Hone your creativity with the power of Adobe Spark Post. Create standard press kits, or electronic press kits (also known as EPK) for a digital solution to market your services or products. If you don't have any, ask your most valued repeat customers if they would be willing to contribute to your reviews section. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Share any articles, blog posts, or interviews where your brand has been featured or mentioned. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press kit. The final page of your killer media kit acts as a round-off.Maybe you have a significant amount of followers on another platform, such as Twitter or Pinterest. Once your complete media kit is professionally prepared, it will offer your potential clients all the information they need to see why your advertising offer is one that will be well worth the money! We use cookies to make wikiHow great. Videos. Some useful information to include in your overview: Quick tip: Make sure the contact info is up-to-date. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all … It can and should be repurposed, revisited, and revised to suit your evolving needs. Then keep it updated as your company grows. Testimonials. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. There are tonnes of tools online to create media kits, and convert them to a PDF. Hoang is the author of the award-winning book BLUE SUN, YELLOW SKY. Privacy If you have many of them, just mention the important milestones with the most traffic and valuable information about your company history and vision. When it comes to marketing, brand and brand strategy are vital. Also, check out the online media kits for Dave Ramsey’s new book, EntreLeadership, Dov Seldman’s book, How: Why How We Do Anything Means Everything, and Jenny Blake’s book, Life After College. Another common format for a digital media kit is a multi-page .pdf document. Give a short biography, describe their background and how it all started. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Posters. Save . Who founded the company or who are some key team members that are imperative to the company’s history? To make your media kit pop more (right now it does look a touch like a resume), you could consider adding a head shot, list who you’ve worked with, and definitely include how people can easily contact you both via your website and social media accounts. Why is it important? If you don’t have one, you should get one–especially if you’re thinking about working with brands. Flyers. Highlight your brand and services and get people to partner with you. NewsBTC is a popular Bitcoin website and this is there recent Media kit (June 2018). Size of the company, number of team members. https://www.entrepreneur.com/article/247401, http://www.shoutmeloud.com/best-media-kit-examples-inspiration.html, http://articles.bplans.com/write-company-overview/, http://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/#4746d10a35e1, http://www.missionstatements.com/fortune_500_mission_statements.html, http://www.inc.com/guides/2010/09/how-to-put-together-a-press-kit.html, https://www.entrepreneur.com/article/57260, https://assets.entrepreneur.com/static/20160531041110-2016-digital-national-0516.pdf, http://www.theguardian.com/small-business-network/2014/jul/14/how-to-write-press-release, consider supporting our work with a contribution to wikiHow. This section of your media kit should fill in the details about your company that weren’t covered in the overview. If you want to collaborate with a brand, you should definitely have a media kit ready to send. | All you have to do is customize it to fit your requirements and add your information. All tip submissions are carefully reviewed before being published, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. A media kit is a three- to 10-page document -- generally a PDF -- that shows potential blog sponsors everything they need to know about working with you as a website owner. ©2021 Xtensio, Inc. The media kit page of Fast Company tells everything that their advertisers want to know. Before compiling your kit, think of your audience and your publicity goals. Most newspapers, but not all, use the AP Stylebook. How to Make a Product Media Kit. No knowledge of graphic design or programming is required. If you’re looking for a Influencer Media Kit Template, check out CANVA. Make sure that you get their attention and interest with a media kit that’s not only useful and informative, but also perfectly designed. NewsBTC. A media kit, however, is more specifically geared towards bringing in advertisers or potential clients. Top tip: Do not, under any circumstance, send out your media kit as a word document. Prices. Website: Ren … “Don't make producers figure out what the conversations should be,” says Dawn. Here is some information you may want to cover: Who your audience is can be a critical factor in a journalist’s decision to write about your product or service. This guest post is by Jamie Jo Hoang. Dawn Michelle Hardy, a publicist responsible for both fiction and non-fiction NYT bestsellers, recommends providing a tip sheet in your author media kit: a document that offers the media a variety of discussion topics. wikiHow is where trusted research and expert knowledge come together. To “erase” the numbers and start over, simply use a white rectangle overlay to cover your numbers up. You don't need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. I think it’s more organized now and looks better in general. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/v4-460px-Create-a-Media-Kit-Step-1.jpg","bigUrl":"\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/aid101700-v4-728px-Create-a-Media-Kit-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"